L'Oreal Waterproof Lash Out Extra Extending Mascara, Black - .21 fl oz
L'Oreal Waterproof Lash Out Extra Extending Mascara, Black - .21 fl oz Feature
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L'Oreal Waterproof Lash Out Extra Extending Mascara, Black - .21 fl oz Overview
Teddy Bear Brush builds and separates. Visibly longer lashes. L'Oreal presents Waterproof Longitude Lash Out with a new extra lengthening formula for lashes that seem to go on forever. Visibly long and separated lashes as far as the eye can see. Patented Extra Lengthening Formula, with an advanced polymer complex that instantly extends lash length, dries quickly and wears all day without flaking; Teddy Bear Brush smoothly coats lashes to build and separate without clumping; Delicate conditioners leave lashes soft and supple; Ophthalmologist and allergy tested; Suitable for sensitive eyes and contact lens wearers; Flake-proof and fragrance-free.
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Apr 18, 2012 20:29:26
Tag: L'Oreal Waterproof Lash Out Extra Extending Mascara, Black - .21 fl oz,L'Oreal,L'Oreal Waterproof Lash Out Extra Extending Mascara, Black - .21 fl oz
History of the Curling IronL\'Oreal
History of the curling iron. Is there such a thing or is the curling iron just a modern invention? Each generation is the same. We think we have invented something new when maybe all we have done is to modify "old inventions" by applying modern technology. Let us begin to explore the history of the curling iron or, as it is also known, the curling tong.
Let us begin with the definition of a curling iron. It is a tool, a cylindrical metal appliance, used to convert the buildings of the hair by applying heat to a lock of hair that has been curled nearby it. It is natural to think with a modern mind and assume that the heat is generated by electricity. However, the curling iron goes way back before the introduction of electricity.
We only have to look at carvings from the antique world to see that people cared about the style of their hair and that a favorite style complicated creating curls. Babylonian and Assyrian men dyed their hair and square beards black and crimped and curled them with curling irons. Persian nobles also curled their hair and beards, quite often staining them.
Egyptian nobles, men and women, cropped their hair close but later, for coolness and cleanliness in their hot climate, shaved their heads. On ceremonial occasions, for safety from the sun, they wore wigs. The wigs would be short and curly or long and full of curls or braids. The Science Museum has an example of curling tongs used by rich Egyptians to put in order their wigs.
In classical Greece it is known that the upper classes used curling irons.
Through time there have been many methods devised to curl hair and to keep the curl in place. For example, in 1906 Charles L. Nessler, a German hairdresser working in London, applied a borax paste and curled hair with an iron to furnish the first permanent waves. This precious process took twelve hours. Eight years later, Eugene Sutter adapted the recipe by creating a dryer containing twenty heaters to do the job of waving more efficiently. Sutter was followed by Gaston Boudou, who modified Sutter's dryer and invented an self-operating roller. By 1920, Rambaud, a Paris beautician, had perfected a system of curling and drying permed hair for softer, looser curls by using an electric hot-air dryer, an innovation of the duration made by the Racine Universal Motor business of Racine, Wisconsin. A needful breakthrough came in 1945, when French chemist Eugene Schueller of L'Oréal laboratories combined the operation of thioglycolic acid with hydrogen peroxide to furnish the first cold permanent wave, which was cheaper and faster than the earlier hot processes. To control the whole of curl, varying diameter of rods were used for rolling. Technology to hold hair in place was developed in 1960 when L'Oréal laboratories introduced a polymer hair spray to serve as an invisible net.
The curling iron has remained a favoured tool in spite of all the chemical inventions. We have moved on from the metal rods heated by insertion into hot coals or heating on gas or electric stoves. With no control of the heat of the iron there must have been many cases of singed hair, not to mention burnt fingers and scalps! modern day styles ask more control and flexibility of hair style with hair looking loose rather than "glued into place". Electrically heated and electronically controlled irons and tongs are now available. The barrels come in varying sizes enabling a tight curl or loose falling curl finish. Some have a level easy-glide ceramic barrel to generate a super level close and you can also purchase drop curl hair tongs with a cone shaped tong to generate loose, tumbling waves and tousled curls. The fluctuation in hair styles from curly to right and back again means manufacturers will continue to dream up new innovations to attract both pro hair stylists and the consumer.
So who "invented" the curling iron? Inevitably you find many references to "invented" and "patented by" or "introduced by". The primary inventor is lost in the mists of time but examples of the former sentence are:
In1866, Hiram Maxim, who designed the motor gun bearing his name, applied for and obtained the first of many patents at age 26 for a hair-curling iron.
Four years later in 1890 two Frenchmen, Maurice Lentheric and Marcel Grateau, used hot-air drying and heated curling tongs to make deep, long-lasting Marcel waves.
The Straightening comb however, is beyond doubt credited as first being invented by the late 19th century French hairdresser, Marcel Grateau, who also, invented the curling iron, the permanent wave and later the Gillette safety razor which became favorite in Germany after World War I.
In linked developments, Rene Lelievre and Roger Lemoine invented an electric curling iron in 1959.
The pressing/curling iron was patented by Theora Stephens on October 21, 1980.
In August 1987 the Wahl Clipper Corporation introduced to the pro shop the ZeeCurl. This flat-barrel curling iron gave stylists a tool to generate new hairstyles with Z-shaped curls, adding texture and body to all types of hair. In 1988, FrenZee, the consumer version, was added.
There is minute doubt that fashion will ask and dictate new innovations to ensure continuation of the history of the curling iron.
Rodger Cresswell
L\'Oreal
